Facebook Marketing Do’s and Don’ts For Hotels

Establishing and maintaining a lasting rapport with your customers now extends far beyond your warm smile from behind the reception desk. To give your hotel/guest house the return customer rate it truly deserves now requires a constant online trickle of useful content to be displayed through the online Facebook feed.

Let’s also not forget the uncapped potential of those 1.79 billion interconnected friends who can find your hotel and book their room via the useful social network/marketing platform that is Facebook. The statistics below show just how important it is to provide a useful resource for potential travel guests looking for more information to make their well informed choice prior to making their reservation. There is also a chance your Facebook page has been stumbled upon by chance, after a ‘tag’, ‘like’ or ‘share’ from a previous happy customer has force-fed your freshly scheduled content to their peer.

If you are new to social media, we have provided some basic ‘do’s and don’ts’ for marketing your hotel/guest house/ B&B or resort to new and old customers. Below are a few recent statistics highlighting why you need to dedicate scheduled hours to constructing a varied and interesting Facebook news feed to your devoted page followers.

  • 87% of those younger than the age of 34 are using Facebook to solicit advice before making bookings (Stikky Media).

  • 80% of travelers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad (Eye for Travel).

    Facebook Marketing for Hotels